B2C SaaS Brand & Digital Marketing Strategy Deliverables
- Redesigned the logo, but maintained color palette and circular shape for some continuity so that brand recognition among the audience would persist
- Modernized the brand visual style and personality to be clean, cheerful, and hopeful
- Wrote copy for multiple landing pages that converts visitors into buyers
- Created visual assets to accompany copywriting and offers to promote the brand and bring life to the offers
- Designed numerous pieces of collateral that operate as lead magnets into various funnels
- Redesigned all email templates to be on brand and rewrote all the copy in the numerous funnels
- Added social proof to several landing pages via twitter and outcomes data
- Integral to enabling the business to achieve the number 1 top rated business in the industry in the US
In addition to developing the client’s brand and driving their marketing efforts to achieve the #1 coding bootcamp in the US based on the number and average rating of third party reviews, Artifact also produced a number of coded, mobile-responsive designs for internal tools, including the student dashboard, instructor dashboard, and ambassador dashboard experiences.
