Cross Bar X Youth Ranch, located in Durango, CO, is a Christian-based ministry that focuses on providing summer camps for children from socially and economically disadvantaged homes. They commissioned Artifact to create a new logo and updated brand that had greater iconography. Given their long history with their previous logo and brand, it was important to maintain some continuity between the old and the new.
Cross Bar X also commissioned a new design of the application for potential campers. The amount of information in the application is significant and the old design lacked organization and clarity. The goal of the new application design was to improve content sectioning, make careful layout choices to better lead the reader through the content, and have it match the new brand.
Lastly, they also commissioned a new website to modernize their web presence and match their new brand. This provided opportunity to revamp some of the content organization.