Academy (now known as Infopedia Media) is Microsoft’s internal video sharing platform. It is video for enterprise (like YouTube for the enterprise) and it is one of the top five most trafficked internal websites within Microsoft. In 2012 they commissioned a redesign of their existing product to match Microsoft’s new design philosophy “Windows 8 Style” formerly known as “Metro”. They also wanted a simplified logo that fit into the same design philosophy. This first stage of changes involved maintaining the same brand colors (red) and same name.
One of Academy’s main features is the channel experience. A channel is a subset of videos that relate to a specific topic, such as an industry, a product, or a person. We designed the very first channel in 2008 for Kevin Turner’s series “Wireside Chat” and continued to design over 50 channels for the next 4 years.
In preparation for the redesign of Academy, we started with then CEO Steve Ballmer’s channel “Steve’s Take” to match Microsoft’s new design philosophy.
The Academy logo was a rounded lowercase “a” which doubled as the play button across the platform.