Mike Sutter of Sutter Homes Co., located in Durango, CO, commissioned Artifact to develop a new logo that better represented their expanding business. In addition to building custom homes, Sutter Homes Co. specializes in building science, which includes specialties in geo-thermal, solar thermal, and wind energy construction, allergy consultations, and energy efficiency. The only requirement was that it had to look crisp on black shirts.

Wewanted to create an icon that was partially abstract. By starting with a three-dimensional house, content was removed to create stripes (a symbol of strength) as one abstraction to the shape. The stripes were then offset in a uniform manner, which added an abstraction to the angle / perspective. The result was a modernized shape with subtle impressions of a bar graph.