fbpx

Get A SaaS or B2B Marketing Website That Feeds Into Your Sales Process, Builds Trust With Your Visitors, And Makes Them Want To Buy From You

The maximum value you get that can be vacuum-sealed into one sentence.
The Right Direction For B2B Marketing Websites

With research-backed persuasive copy, precision design that elevates your brand, and guides your prospects to a buying decision.

Okay but how do you GET the value?
The Right Direction For B2B Marketing Websites
Watch this—there’s more information here.
The Right Direction For B2B Marketing Websites
This can be long—because if you're the right person, you'll watch it.
The Right Direction For B2B Marketing Websites
If you're ready to talk, jump in.
The Right Direction For B2B Marketing Websites
How do you know we can do what we say? We’ve done it before.
The Right Direction For B2B Marketing Websites
The Right Direction For B2B Marketing Websites
B2B Marketing Website Client
Brian Lounsberry
CEO & Co-Founder, MidwayPlus
B2B Marketing Website Client
Greg Atkins
COO, CISO, & Co-Founder, MidwayPlus
B2B Marketing Website Client
Gary Wetzel
Founding CEO, Form.io
B2B Marketing Website Client
Heather Hornor
VP of Product, Form.io
B2B Marketing Website Client
Charles Anselm
Co-Founder & CEO, Osyte.com
B2B Marketing Website Client
Sellappa Gopalaswamy
Co-Founder & CTO, Osyte.com
These are things you want. This is here to help you understand what we offer—to show that we’re giving you things you need. Ever said one of these?
The Right Direction For B2B Marketing Websites
Sell With Confidence On Your B2B Marketing Website
Sell With Confidence

Use your site to its full potential, guiding your prospects to the solution they need—your product.

Craft Their Journey On Your B2B Marketing Website
Craft Their Journey

Walk them through the process of selling themselves. Give them the permission to win, the method to win, and the tools to win.

Ear To The Ground On Your B2B Marketing Website
Ear To The Ground

Listen close to what your customers say. What they get from you. What they want to hear from you.

Know Your Customers On Your B2B Marketing Website
Know Your Customers

Your customers' words + your process = your brand. Speak to them in their words, with your concepts and techniques as the solution to their problems.

Be Loved By Your Customers On Your B2B Marketing Website
Be Loved By Your Customers

Your brand + your reputation = customer loyalty. Show your good side to the camera, both with art and with customer feedback to solidify yourself as the best solution in their mind.

Define Your Industry On Your B2B Marketing Website
Define Your Industry

Your customers' specific wants should be the defining characteristics of the products they can buy. You should be the company who defines themselves by your customers' wants.

We've made more claims and said a few more things. If you're still not convinced, here's more proof:
The Right Direction For B2B Marketing Websites
B2B Marketing Website Quote
Your stuff is gold first time every time. I like living in a world where we can lean into the boldest choices. It's always more fun defending a dangerous decision than it is to be ignored for something safe.
B2B Marketing Website Client
Jacob Leis
CEO, Pop Acta
B2B Marketing Website Quote
I’d never seen such a scientific approach to marketing and communication. The fact that you provided context to what you delivered helped frame the decisions you made and that was excellent.
B2B Marketing Website Client
Albert Reda
Co-Founder & Director of Business Development, MidwayPlus
B2B Marketing Website Quote
The more I interact with other vendors, the more I love Artifact. They're responsive—none of the gobbly gook. We've tripled revenue over the last 3 years.
B2B Marketing Website Client
Lorrie Anderson
Director of Marketing & Sales, Kirby Bates Associates
B2B Marketing Website Quote
Artifact became a critical part of my team at Microsoft driving the roadmap for UX/UI development and working very closely with mobile developers and TPMs to leverage customer data and use cases and transform them into features that drove strong outcomes for multiple MS businesses globally.
B2B Marketing Website Client
Alex Games
Sr. Learning Scientist & TPM, Microsoft
Everything we're saying is focused on YOU and what you get before we talk about us.
The Right Direction For B2B Marketing Websites
Your Goals For Your B2B Marketing Website
Your Goals, Artifact’s Methods, Our Insights

You don’t need what everyone else needs. Artifact approaches B2B marketing website design with your goals at the center, so that your whole business flows as a single unit.

Audience Research Below The Surface Of Your B2B Marketing Website
Audience Research Below The Surface

Questions that dig deep, asking for the why behind the why. Your customers real motivations are where your success lies. Artifact’s interview process for your customers reveals answers that may surprise you.

Design & Artistry On Your B2B Marketing Website
The Sweet Spot Of Design And Artistry

Your company should be seen—its values, creativity, and professionalism. Your customers should feel the security that you provide them. Familiar, not boring. Artifact’s design communicates more than beauty, never less. Your website is your face on the internet. It’s time your face was as attractive as your product.

Communication On Your B2B Marketing Website
Communication You Can Count On

This is an investment. You need status updates without prompting for them so you know what’s going on while your investment grows. Construction reports for key progress markers will be delivered as they come, on schedule. What is measured is what grows, and your site is no exception. Artifact is here to grow your business, and that means keeping you up to date.

Copywriting For Your B2B Marketing Website
Copy That Lives Forever

Good copy is not single use. Artifact writes copy that you’ll use on your website, on social platforms, in your sales calls, and with your investors. This isn’t copy that talks for the sake of talking. This is copy that defines you and your company. An identity you’re proud to show.

Unopinionated Code On Your B2B Marketing Website
Unopinionated Code Works With Everything

We build custom B2B marketing websites on WordPress, the most widely-used, unopinionated CMS that powers over 40% of the internet so you’ll have a future-proof, business asset you can customize, extend, and iterate on without feeling stuck with narrow technology that few know how to work with.

It's Not Just A Website

In addition to your custom built B2B marketing website, you will receive the following tools to continue on your journey to owning your market, increasing your sales, and solidifying your company through messaging and visual identity.

This is the VALUE. We’re promising everything you need to use your website the best you can.
The Right Direction For B2B Marketing Websites
Site Speed Analysis

Know how fast your B2B marketing website was before and after.

SEO Launchpad

A report on everything we did to ensure your customers can find you AND a step-by-step process that shows you exactly how to optimize every new post or page so yourcustomers will continue to find you.

Branding Guidelines

If needed so you can continue building brand equity with your customers.

Product Description Language Guide

Gives you the system for how to talk about your product or service so that you own it in the public's eye.

Lead Generation Guide

Provides you a goal-based, research-backed strategy for how to attract leads.

Jobs To Be Done Lexicon

The aggregate list of the specific, coveted outcomes your customers most desire from your product or service, divided into 5 categories:

  • Functional jobs: The clear, functional tasks your product needs to accomplish
  • Emotional jobs: The emotional sensations your product needs to elicit in your customers
  • Financial jobs: The expectations around money and/or time that your product needs to meet
  • Supply Chain jobs: The expectations for how your product is delivered that it needs to meet
  • Social jobs: How the broader market perceives your product (e.g. Mac vs PC have different expectations that each fulfill)
Website Design & Copy Release Summary

Shows you the intention behind the copy and design decisions we worked together to build.

1 Lead Magnet Designed & Authored For You

Provides a valuable asset to visitors in exchange for their email address. We will turn one of the customer interviews into a case study or we will create a multi-page outline/summary of your primary offer as a sales asset.

Artifact Hosting

Never lets your prospects down. With Artifact Hosting, your B2B marketing website:

  • Runs on Google Cloud’s premium tier network with the fastest C2 virtual machines for maximum performance
  • Is backed up daily, automatically, for a rolling 20-days
  • Leverages edge caching which improves speed by up to 49%
  • Has built-in DDoS protection with Cloudflare
  • Includes the SSL certificates
  • Stores media on a content delivery network (CDN) for extra storage and performance
  • Is monitored 24/7 for any issues, built-in at the host, so no equivalent plugins are needed
  • Is guaranteed 99.99% uptime (unless you’re running a significant number of API calls, which in that case we’ll need to adjust some things).
  • Has malware mitigation with hardware firewalls and active and passive security.
  • Is kept up-to-date and maintained
  • Any text, color, image, or video changes are covered, within reason, at our discretion.

If anything gets compromised, we'll fix it for free.

Who Is Artifact

Wouldn’t it be a relief to have a high converting website that reaches your target audience, reflects your unique brand identity, drives sales, and that just works? Our SaaS & B2b marketing website design agency gives you that relief.

After 17 years of working with B2B companies, enterprise companies, SaaS development companies, and building our own SaaS, we’ve solved more than a few pull-your-hair-out technical challenges, we know what it takes to deliver results.

Chevas Balloun

Principal, Design & Front-End Development

Kyle Anderson

Strategy & Research

Isaac Balloun

Back-End Development & DevOps

Kinsta Listed Agency

Kinsta Trusted Partner

Artifact Is Recognized As A Trusted Agency And Partner With Kinsta

DesignRush Partner

Ranked Among The Top Market Research Companies In The United States.

Schedule 15 Minutes

Frequently Asked Questions

How much does it cost?

We will share the investment sheet with you on the discovery call if both parties believe we're a good fit for each other.

How long does the process take?

The entire process can be as little as 2 weeks to upwards of 6-8 weeks, depending on scope and complexity.

Do you build websites in other content management systems or platforms (e.g. Webflow, Squarespace, etc.)?

No. If you need your website built in a different platform, you will need to work with someone else.

Do you work with startups?

Yes, if you are funded, however we do not work for equity as a primary source of compensation.

Do you handle migrations

Yes, on a case-by-case basis and pricing is scoped separately. We have migrated from various hosts and environments, including Drupal to WordPress.

Am I required to host with Artifact?

No. You don’t have to host with Artifact, but any support will be billed separately.

I’ve already done market research, is it necessary that Artifact conducts its own?

In 99% of cases, yes. We have spent years honing our market research system that enables us to produce effective, persuasive copy and our research is necessary to author your Product Description Language Guide, Lead Generation Guide, JTBD Lexicon, and your Website Design & Copy Release Summary

  • Product Description Language Guide
  • Lead Generation Guide
  • JTBD Lexicon
  • Website Design & Copy Release Summary

What other services do you provide?

  • Brand and identity creation and development
  • Product UI/UX design, in code
  • Web app and internal tools development
  • Content marketing & asset creation

Download The Complete, 15-Page Outline That Explains How It Works

Who this is for, how our approach is different, what exactly you get, and how the process works.