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To do that, you need a marketing blueprint that provides THE strategic overview of what your customers want and don’t want, what your competitors are doing, what mechanisms are working, AND HOW to produce content and website messaging that engages.
Your customers are diverse, but what they have in common is what they need from you—to do for them—The Jobs To Be Done. The JTBD targeting strategy answers the most crucial questions about your audience’s greatest needs so you can produce content and website messaging that converts.
Your strategy must not only show you what you need to say to get your audience’s attention, but when to say it in your funnel and on which platform so that they take the next step.