This project consisted of a new logo, brand, website, and assets for collateral. But the most rewarding part was redesigning their physical camper application form, which many applicant families still use and prefer.
The old form was riddled with numerous fields that didn’t provide enough space and the flow was confusing to follow.
“There were so many things wrong with the old form and I could point all of them out, but it wasn’t clear how to fix them. When I saw the new form, numerous times I said to myself ‘yes, that’s exactly how to solve that.'”—Camp Director, Cross Bar X
Non-profit logo design and rebranding strategy deliverables:
Modernize the brand while maintaining continuity with the organization’s history and previous brand.
Simplify the graphical elements to improve ease of use within different digital and print mediums.
Create a true icon that people will always remember.