Flyover Florida: Email Newsletter Brand

Taking a new, distinct design direction for the second state's website, illustrations, and email newsletter brand for The Flyover Newsletter

Well into the 2nd year of The Flyover and recently launching The Texas Flyover, The Flyover organization approached me to build with their next expansion email newsletter brand—Florida.

The Texas Flyover: Email Newsletter Design

Building the first sub-brand, website, and email newsletter design for the newest extension of The Flyover Newsletter.

Approaching the 1 year anniversary of The Flyover and it’s success, The Flyover organization approached Artifact to help with the expansion into a Texas-branded newsletter.

Sutter Homes Co: B2C Logo Refresh – Rebranding Your Business

Refresh your logo and brand when your business reaches the point where image matters.

Sutter Homes Co is a Net Zero, custom home builder in the Durango, CO and 4 Corners area that specializes in building high-end, energy-efficient homes.

They commissioned a new logo and brand to better reflect their building science expertise and the quality of their product and service. In addition, they needed a website that could accommodate significant amounts of data around residential development communities, properties within each community, and the ability to manage changing content.

NIL-Wire: National Sports Newsletter Brand

Designing a standout national sports newsletter brand fitting for the collegiate NIL audience

Artifact was commissioned to:

  • Design a standout brand and identity fitting for a collegiate sports audience
  • Provide a brand style guide for stakeholders and marketers to adhere to, and
  • Build the HTML email newsletter with high deliverability

Guidance we were given was to use bright colors without fully committing to the Neubrutalism style that’s recently grown in popularity.

4 Corners Aeroseal & Insulation: Service Business Website

Direct response landing pages in an ad funnel for conversions on a service business website.

The Flyover: National Email Newsletter Business

Building the brand and HTML template behind this national email newsletter business with 500,000+ subscribers.

Artifact was commissioned to design a visual identity and brand around their name, build a number of marketing assets, and most importantly the HTML template for their daily newsletter, which must meet high deliverability standards across numerous email platforms and interfaces.

Cascade Xpress Carwash Website

Designing a logo and brand based on precise requirements and driving the carwash website to the #1 Google search result for "Durango Carwash" and #1 local result with the most reviews

What do you do when the stakeholder asks that you design a bright, cartoon styled logo with rocks, a cascading waterfall, and evergreen trees? You do just that.

Lettercast: Web App Development And Branding

Reducing the cost of sending email newsletters by 67% with this web app development.

Wiland was sending daily newsletters to millions of readers through 30+ different brands. Relevant news stories are aggregated and packaged into a newsletter for each brand—a time-consuming process.

On average, each newsletter required 8-11 minutes to prepare. The client asked us to come up with a solution to reduce the time cost of the laborious process—most of which was done by hand with copying and pasting HTML.

View this project to download the case study to see how we did it.

1st ASAP: Online Course Website & Brand

Building a custom online course website that met state law requirements for continuing education

Of all the embedded course platforms we looked at, none could deliver the settings and configurations of courses that various states require for insurance continuing education. Our solution was to build a custom online course website in WordPress.

Read the full Technical Requirements Document.

Nucamp: B2C SaaS Brand & Digital Marketing Strategy

Helping build a funnel that booked $4.6M in revenue in 6 months.

Build a brand that your audience will love and landing page offers that convert.

Nucamp Coding Bootcamp came in as a disruptor into the Coding Bootcamp space in 2016-2017 by delivering instructor-led coding bootcamps, at scale, with classroom sizes limited to 15 students. This was achieved through automation software that matched instructors with students.

In 2020, they experienced significant growth and needed a rebrand and optimizations across all parts of the funnel, including website, landing pages, email nurturing campaigns, ads, social media, affiliate marketing programs, and lead magnets.

Pop Acta: B2B Brand Refresh – Rebranding Strategy

Implementing a rebranding strategy for a company post-merger that's categorically divergent and still rallies everyone.

Bolster your business vision with brand power that sticks in the minds of your audience so they keep coming back to you.

  • Refreshed the existing logo & brand from a clean slate into strong, bold colors, and thick type weights to maximize brand change impact
  • Created on-brand event and pricing collateral and corporate website so that the business comes to mind at every touch point with partners and clients

“Your stuff is gold first time every time. I like living in a world where we can lean into the boldest choices. It’s always more fun defending a dangerous decision than it is to be ignored for something safe.” —Jacob Leis, Pop Acta CEO

AdaptiveMail: Enterprise SaaS Design & Marketing

Attracting investors and improving demo experiences with enterprise SaaS Design

Get enterprise-level branding and product design for your enterprise SaaS.

AdaptiveMail is an internal email platform intended for enterprise organizations. Its proprietary targeting, list-building, and ranking system enable enterprises to automate email campaigns based on numerous employee demographics.

With a functional prototype, they needed to elevate the user experience to make it demo ready. In addition, they needed a brand that better represented their product and improved messaging on their website and pitch decks.

Venkat Oruganti
Founder & CEO, AdaptiveMail

Bicycle: B2B Service Cool Logo Design

Fast turnaround for the brand creation of an HR-oriented startup

Designed a memorable, cheerful, logo that captures the business vision.

Dreamstate: Digital Board Game Branding SaaS

Building a board game so big it had to go digital and pushing the limits of UI/UX by converting vector assets into web-based CSS to boost performance.

Visualize your passion project’s so you can crowd fund it and make your dream a reality.

Dreamstate Tabletop Megagame is an ongoing passion project based on two premises:

  • How do you design a tabletop roleplaying game that doesn’t require pen and paper?
  • Appropriate for kids, but fun for adults

The no-pen-and-paper design restriction has brought about a number of innovations that aren’t present in tabletop RPGs or board games.

Most assets are hand-drawn illustrations, vector illustrations, and thousands of lines of CSS to create a board game experience of an RPG, online.

Cascadecon: Board Game Convention Brand

Building a brand for a board game convention with yearly changes in thematic representations

When you build a collection of over 300 board games, what do you do? You start a board game playing event.