Logo.

Well into the 2nd year of The Flyover and recently launching The Texas Flyover, The Flyover organization approached me to build with their next expansion email newsletter brand—Florida.

Approaching the 1 year anniversary of The Flyover and it’s success, The Flyover organization approached Artifact to help with the expansion into a Texas-branded newsletter.

Sutter Homes Co is a Net Zero, custom home builder in the Durango, CO and 4 Corners area that specializes in building high-end, energy-efficient homes.

They commissioned a new logo and brand to better reflect their building science expertise and the quality of their product and service. In addition, they needed a website that could accommodate significant amounts of data around residential development communities, properties within each community, and the ability to manage changing content.

Artifact was commissioned to:

• Design a standout brand and identity fitting for a collegiate sports audience
• Provide a brand style guide for stakeholders and marketers to adhere to, and
• Build the HTML email newsletter with high deliverability

Guidance we were given was to use bright colors without fully committing to the Neubrutalism style that’s recently grown in popularity.

Artifact was commissioned to design a visual identity and brand around their name, build a number of marketing assets, and most importantly the HTML template for their daily newsletter, which must meet high deliverability standards across numerous email platforms and interfaces.

What do you do when the stakeholder asks that you design a bright, cartoon styled logo with rocks, a cascading waterfall, and evergreen trees? You do just that.

Wiland was sending daily newsletters to millions of readers through 30+ different brands. Relevant news stories are aggregated and packaged into a newsletter for each brand—a time-consuming process.

On average, each newsletter required 8-11 minutes to prepare. The client asked us to come up with a solution to reduce the time cost of the laborious process—most of which was done by hand with copying and pasting HTML.

View this project to download the case study to see how we did it.

Of all the embedded course platforms we looked at, none could deliver the settings and configurations of courses that various states require for insurance continuing education. Our solution was to build a custom online course website in WordPress.

Read the full Technical Requirements Document.

Build a brand that your audience will love and landing page offers that convert.

Nucamp Coding Bootcamp came in as a disruptor into the Coding Bootcamp space in 2016-2017 by delivering instructor-led coding bootcamps, at scale, with classroom sizes limited to 15 students. This was achieved through automation software that matched instructors with students.

In 2020, they experienced significant growth and needed a rebrand and optimizations across all parts of the funnel, including website, landing pages, email nurturing campaigns, ads, social media, affiliate marketing programs, and lead magnets.

Bolster your business vision with brand power that sticks in the minds of your audience so they keep coming back to you.

• Refreshed the existing logo & brand from a clean slate into strong, bold colors, and thick type weights to maximize brand change impact
• Created on-brand event and pricing collateral and corporate website so that the business comes to mind at every touch point with partners and clients

“Your stuff is gold first time every time. I like living in a world where we can lean into the boldest choices. It’s always more fun defending a dangerous decision than it is to be ignored for something safe.” —Jacob Leis, Pop Acta CEO

Get enterprise-level branding and product design for your enterprise SaaS.

AdaptiveMail is an internal email platform intended for enterprise organizations. Its proprietary targeting, list-building, and ranking system enable enterprises to automate email campaigns based on numerous employee demographics.

With a functional prototype, they needed to elevate the user experience to make it demo ready. In addition, they needed a brand that better represented their product and improved messaging on their website and pitch decks.

Designed a memorable, cheerful, logo that captures the business vision.

Visualize your passion project’s so you can crowd fund it and make your dream a reality.

Dreamstate Tabletop Megagame is an ongoing passion project based on two premises:

• How do you design a tabletop roleplaying game that doesn’t require pen and paper?
• Appropriate for kids, but fun for adults

The no-pen-and-paper design restriction has brought about a number of innovations that aren’t present in tabletop RPGs or board games.

Most assets are hand-drawn illustrations, vector illustrations, and thousands of lines of CSS to create a board game experience of an RPG, online.

When you build a collection of over 300 board games, what do you do? You start a board game playing event.