Build a brand that your audience will love and landing page offers that convert.
B2C SaaS Brand & Digital Marketing Strategy Deliverables
Nucamp Coding Bootcamp came in as a disruptor into the Coding Bootcamp space in 2016-2017 by delivering instructor-led coding bootcamps, at scale, with classroom sizes limited to 15 students. This was achieved through automation software that matched instructors with students.
In 2020, they experienced significant growth and needed a rebrand and optimizations across all parts of the funnel, including website, landing pages, email nurturing campaigns, ads, and lead magnets.
- Redesigned the logo, but maintained color palette and circular shape for some continuity so that brand recognition among the audience would persist
- Modernized the brand visual style and personality to be clean, cheerful, and hopeful
- Wrote copy for multiple landing pages that converts visitors into buyers
- Created visual assets to accompany copywriting and offers to promote the brand and bring life to the offers
- Designed numerous pieces of collateral that operate as lead magnets into various funnels
- Redesigned all email templates to be on brand and rewrote all the copy in the numerous funnels
- Added social proof to several landing pages via twitter and outcomes data
- Integral to enabling the business to achieve the number 1 top rated business in the industry in the US
In addition to developing the client’s brand and driving their marketing efforts to achieve the #1 coding bootcamp in the US based on the number and average rating of third party reviews, Artifact also produced a number of coded, mobile-responsive designs for internal tools, including the student dashboard, instructor dashboard, and ambassador dashboard experiences.
