Collateral Design.

Well into the 2nd year of The Flyover and recently launching The Texas Flyover, The Flyover organization approached me to build with their next expansion email newsletter brand—Florida.

MidwayPlus is a B2B eCommerce marketplace platform that enables manufacturers to sell direct to their resellers in more volume and at higher martins without increasing their overhead and operates as an alternative or supplement to wholesale distribution so that manufacturers can expand their sales channels.

Artifact’s provides MidwayPlus new strategies and ongoing sales, marketing, and lead generation that has increased their booked sales calls from 1 every few months to several per month.

Form.io is a standardized, enterprise-wide, technology strategy that governs all form and data management requirements and is scalable, extensible, configurable, unopinionated, and fully embedded as a data governance platform.

Artifact is a strategy partner with Form.io and plays a key role in their ongoing marketing campaigns, sales process refinement, design language and brand development, asset creation, content writing, and social media development.

Approaching the 1 year anniversary of The Flyover and it’s success, The Flyover organization approached Artifact to help with the expansion into a Texas-branded newsletter.

Artifact was commissioned to:

• Design a standout brand and identity fitting for a collegiate sports audience
• Provide a brand style guide for stakeholders and marketers to adhere to, and
• Build the HTML email newsletter with high deliverability

Guidance we were given was to use bright colors without fully committing to the Neubrutalism style that’s recently grown in popularity.

Artifact was commissioned to design a visual identity and brand around their name, build a number of marketing assets, and most importantly the HTML template for their daily newsletter, which must meet high deliverability standards across numerous email platforms and interfaces.

What do you do when the stakeholder asks that you design a bright, cartoon styled logo with rocks, a cascading waterfall, and evergreen trees? You do just that.

Build a brand that your audience will love and landing page offers that convert.

Nucamp Coding Bootcamp came in as a disruptor into the Coding Bootcamp space in 2016-2017 by delivering instructor-led coding bootcamps, at scale, with classroom sizes limited to 15 students. This was achieved through automation software that matched instructors with students.

In 2020, they experienced significant growth and needed a rebrand and optimizations across all parts of the funnel, including website, landing pages, email nurturing campaigns, ads, social media, affiliate marketing programs, and lead magnets.

Bolster your business vision with brand power that sticks in the minds of your audience so they keep coming back to you.

• Refreshed the existing logo & brand from a clean slate into strong, bold colors, and thick type weights to maximize brand change impact
• Created on-brand event and pricing collateral and corporate website so that the business comes to mind at every touch point with partners and clients

“Your stuff is gold first time every time. I like living in a world where we can lean into the boldest choices. It’s always more fun defending a dangerous decision than it is to be ignored for something safe.” —Jacob Leis, Pop Acta CEO

Get enterprise-level branding and product design for your enterprise SaaS.

AdaptiveMail is an internal email platform intended for enterprise organizations. Its proprietary targeting, list-building, and ranking system enable enterprises to automate email campaigns based on numerous employee demographics.

With a functional prototype, they needed to elevate the user experience to make it demo ready. In addition, they needed a brand that better represented their product and improved messaging on their website and pitch decks.

When you build a collection of over 300 board games, what do you do? You start a board game playing event.

Consol is a web-based productivity and chat SaaS app for personal and team projects. It was designed with the purpose of enabling users to see as much data as possible, see different content types placed together in context, and provide a customizable organization system driven by a hierarchy of tags.

Its foundational design philosophy is based on data density, specifically information scent—the data you can see leaves a “scent” you can follow.  When implemented, user engagement and the speed of information retrieval increases.

Kirby Bates Associates is a recruiting company that finds and places nurse and healthcare executive leaders into healthcare organizations as permanent employees or interim leadership teams. With over 30 years of experience, they have been firmly established in the industry, but started to fall behind the curve as the web matured.

They contacted Artifact after experiencing their lowest year of revenue performance. After working with Artifact, they regained all the lost ground in the first year and tripled revenue after three years.