Flyover Florida: Email Newsletter Brand

Taking a new, distinct design direction for the second state's website, illustrations, and email newsletter brand for The Flyover Newsletter

Well into the 2nd year of The Flyover and recently launching The Texas Flyover, The Flyover organization approached me to build with their next expansion email newsletter brand—Florida.

MidwayPlus: B2B eCommerce Marketplace

Visual brand, messaging, website, and strategy refresh that's multiplied leads by 3X.

MidwayPlus is a B2B eCommerce marketplace platform that enables manufacturers to sell direct to their resellers in more volume and at higher martins without increasing their overhead and operates as an alternative or supplement to wholesale distribution so that manufacturers can expand their sales channels.

Artifact’s provides MidwayPlus new strategies and ongoing sales, marketing, and lead generation that has increased their booked sales calls from 1 every few months to several per month.

B2B Marketing Website Client
Brian Lounsberry
CEO & Co-Founder, MidwayPlus

B2B Marketing Website Client
Greg Atkins
COO, CISO, & Co-Founder, MidwayPlus

Form.io: Data Governance Platform

Complete brand, messaging, website, and strategy refresh that 2X'ed organic traffic, 10X'ed CTA clicks, and established their data governance platform brand recognition.

Form.io is a standardized, enterprise-wide, technology strategy that governs all form and data management requirements and is scalable, extensible, configurable, unopinionated, and fully embedded as a data governance platform.

Artifact is a strategy partner with Form.io and plays a key role in their ongoing marketing campaigns, sales process refinement, design language and brand development, asset creation, content writing, and social media development.

Gary Wetzel
Founding CEO, Form.io

Heather Hornor
VP of Product, Form.io

The Texas Flyover: Email Newsletter Design

Building the first sub-brand, website, and email newsletter design for the newest extension of The Flyover Newsletter.

Approaching the 1 year anniversary of The Flyover and it’s success, The Flyover organization approached Artifact to help with the expansion into a Texas-branded newsletter.

Osyte: Fintech Marketing Website

Rebranding and re-messaging a fintech marketing website for the express purpose of securing $1.4M in funding, which they did.

Osyte commissioned Artifact to get to the heart of their value propositions, update the messaging of the website to reflect those, and refresh the brand to give a strong impression to investors. Our work was a direct factor in helping them land $1.4M in additional funding at the end of 2023. View the before and after below.

Market Research Client
Charles Anselm
Co-Founder & CEO, Osyte.com

Market Research Client
Sellappa Gopalaswamy
Co-Founder & CTO, Osyte.com

The Flyover: National Email Newsletter Business

Building the brand and HTML template behind this national email newsletter business with 500,000+ subscribers.

Artifact was commissioned to design a visual identity and brand around their name, build a number of marketing assets, and most importantly the HTML template for their daily newsletter, which must meet high deliverability standards across numerous email platforms and interfaces.

Cascade Xpress Carwash Website

Designing a logo and brand based on precise requirements and driving the carwash website to the #1 Google search result for "Durango Carwash" and #1 local result with the most reviews

What do you do when the stakeholder asks that you design a bright, cartoon styled logo with rocks, a cascading waterfall, and evergreen trees? You do just that.

1st ASAP: Online Course Website & Brand

Building a custom online course website that met state law requirements for continuing education

Of all the embedded course platforms we looked at, none could deliver the settings and configurations of courses that various states require for insurance continuing education. Our solution was to build a custom online course website in WordPress.

Read the full Technical Requirements Document.

Nucamp: B2C SaaS Brand & Digital Marketing Strategy

Helping build a funnel that booked $4.6M in revenue in 6 months.

Build a brand that your audience will love and landing page offers that convert.

Nucamp Coding Bootcamp came in as a disruptor into the Coding Bootcamp space in 2016-2017 by delivering instructor-led coding bootcamps, at scale, with classroom sizes limited to 15 students. This was achieved through automation software that matched instructors with students.

In 2020, they experienced significant growth and needed a rebrand and optimizations across all parts of the funnel, including website, landing pages, email nurturing campaigns, ads, social media, affiliate marketing programs, and lead magnets.

Dreamstate: Digital Board Game Branding SaaS

Building a board game so big it had to go digital and pushing the limits of UI/UX by converting vector assets into web-based CSS to boost performance.

Visualize your passion project’s so you can crowd fund it and make your dream a reality.

Dreamstate Tabletop Megagame is an ongoing passion project based on two premises:

  • How do you design a tabletop roleplaying game that doesn’t require pen and paper?
  • Appropriate for kids, but fun for adults

The no-pen-and-paper design restriction has brought about a number of innovations that aren’t present in tabletop RPGs or board games.

Most assets are hand-drawn illustrations, vector illustrations, and thousands of lines of CSS to create a board game experience of an RPG, online.

Agile Health: Healthcare B2B Website Design

Cohesive web, print collateral, and PDF case study branding and design.

Cascadecon: Board Game Convention Brand

Building a brand for a board game convention with yearly changes in thematic representations

When you build a collection of over 300 board games, what do you do? You start a board game playing event.

Kirby Bates Associates: B2B Marketing Agency Recruiting Website Design

How KBA grew their revenue by 3x by upgrading their website, rebuilding their job listing management system, and designing a website targeted to their audience.

Kirby Bates Associates is a recruiting company that finds and places nurse and healthcare executive leaders into healthcare organizations as permanent employees or interim leadership teams. With over 30 years of experience, they have been firmly established in the industry, but started to fall behind the curve as the web matured.

They contacted Artifact after experiencing their lowest year of revenue performance. After working with Artifact, they regained all the lost ground in the first year and tripled revenue after three years.

Agile Health: B2B Collateral Design

Every value proposition represented in its own PDF collateral with brand continuity.