Flyover Florida: Email Newsletter Brand

Taking a new, distinct design direction for the second state's website, illustrations, and email newsletter brand for The Flyover Newsletter

Well into the 2nd year of The Flyover and recently launching The Texas Flyover, The Flyover organization approached me to build with their next expansion email newsletter brand—Florida.

August 8, 2024
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The Texas Flyover: Email Newsletter Design

Building the first sub-brand, website, and email newsletter design for the newest extension of The Flyover Newsletter.

Approaching the 1 year anniversary of The Flyover and it’s success, The Flyover organization approached Artifact to help with the expansion into a Texas-branded newsletter.

January 15, 2024
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NIL-Wire: National Sports Newsletter Brand

Designing a standout national sports newsletter brand fitting for the collegiate NIL audience

Artifact was commissioned to:

  • Design a standout brand and identity fitting for a collegiate sports audience
  • Provide a brand style guide for stakeholders and marketers to adhere to, and
  • Build the HTML email newsletter with high deliverability

Guidance we were given was to use bright colors without fully committing to the Neubrutalism style that’s recently grown in popularity.

August 10, 2023
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The Flyover: National Email Newsletter Business

Building the brand and HTML template behind this national email newsletter business with 500,000+ subscribers.

Artifact was commissioned to design a visual identity and brand around their name, build a number of marketing assets, and most importantly the HTML template for their daily newsletter, which must meet high deliverability standards across numerous email platforms and interfaces.

February 1, 2023
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