MidwayPlus is a B2B eCommerce marketplace platform that enables manufacturers to sell direct to their resellers in more volume and at higher martins without increasing their overhead and operates as an alternative or supplement to wholesale distribution so that manufacturers can expand their sales channels.
They also enable resellers the ability to purchase from multiple manufacturers, on one order, as easy as if they were making a purchase on Amazon—a convenience for wholesale purchasing that’s largely absent among B2B purchasing. MidwayPlus focuses on the aftermarket automotive parts, but is actively expanding to new industries.
Artifact’s provides MidwayPlus new strategies and ongoing sales, marketing, and lead generation that has increased their booked sales calls from 1 every few months to several per month.
Deliverables
- Executed the Foundations System to develop the messaging strategy and content through qualitative market research of competitors, competitor feedback, customer feedback, customer interviews, ads, and other sources.
- Created numerous vector illustrations for key features and concepts
- Redesigned the marketing website, created visual accompaniments, and implemented sales mechanisms on various landing pages.
- Rebuilt the website in WordPress and provide premium managed hosting
- Authored a case study, formatted them as high quality PDFs, and positioned it as downloadable lead magnet
- Produced 24 video snippets of value-based content for social media posting
- Designed and developed a 10+ sales asset to offer to warm leads
- Collaborated with their leadership team to develop their pricing deck content and designed the finished product for usage on demos
- Rewrote and redesigned their pitch deck to follow a sales framework.
You successfully helped us increase our funnel and how many prospects are speaking to us right now and the language that you use on the website has eliminated confusion from our prospects.
—Brian Lounsberry, Co-Founder & CEO, MidwayPlus
I’d never seen such a scientific approach to marketing and communication. The fact that you provided context to what you delivered helped frame the decisions you made and that was excellent.
—Albert Reda, Co-Founder & Director of Business Development, MidwayPlus
