MidwayPlus: B2B eCommerce Marketplace

Visual brand, messaging, website, and strategy refresh that's multiplied leads by 3X.

MidwayPlus is a B2B eCommerce marketplace platform that enables manufacturers to sell direct to their resellers in more volume and at higher martins without increasing their overhead and operates as an alternative or supplement to wholesale distribution so that manufacturers can expand their sales channels.

Artifact’s provides MidwayPlus new strategies and ongoing sales, marketing, and lead generation that has increased their booked sales calls from 1 every few months to several per month.

B2B Marketing Website Client
Brian Lounsberry
CEO & Co-Founder, MidwayPlus

B2B Marketing Website Client
Greg Atkins
COO, CISO, & Co-Founder, MidwayPlus

Form.io: Data Governance Platform

Complete brand, messaging, website, and strategy refresh that 2X'ed organic traffic, 10X'ed CTA clicks, and established their data governance platform brand recognition.

Form.io is a standardized, enterprise-wide, technology strategy that governs all form and data management requirements and is scalable, extensible, configurable, unopinionated, and fully embedded as a data governance platform.

Artifact is a strategy partner with Form.io and plays a key role in their ongoing marketing campaigns, sales process refinement, design language and brand development, asset creation, content writing, and social media development.

Gary Wetzel
Founding CEO, Form.io

Heather Hornor
VP of Product, Form.io

Osyte: Fintech Marketing Website

Rebranding and re-messaging a fintech marketing website for the express purpose of securing $1.4M in funding, which they did.

Osyte commissioned Artifact to get to the heart of their value propositions, update the messaging of the website to reflect those, and refresh the brand to give a strong impression to investors. Our work was a direct factor in helping them land $1.4M in additional funding at the end of 2023. View the before and after below.

Market Research Client
Charles Anselm
Co-Founder & CEO, Osyte.com

Market Research Client
Sellappa Gopalaswamy
Co-Founder & CTO, Osyte.com

4 Corners Aeroseal & Insulation: Service Business Website

Direct response landing pages in an ad funnel for conversions on a service business website.