Created a unique, custom-built WordPress theme for the client (no templates) that is content-centric showcasing rich visuals and clean typography for maximum user-engagement on the pages.
Integrated photography with the category engine in WordPress to create eye-popping category selectors to engage users.
Deployed unobtrusive, responsive, sticky ad containers to retain ads on screen for longer periods of time.
Implemented custom fields to allow the client to manage content changes within custom layouts