B2B.

MidwayPlus is a B2B eCommerce marketplace platform that enables manufacturers to sell direct to their resellers in more volume and at higher martins without increasing their overhead and operates as an alternative or supplement to wholesale distribution so that manufacturers can expand their sales channels.

Artifact’s provides MidwayPlus new strategies and ongoing sales, marketing, and lead generation that has increased their booked sales calls from 1 every few months to several per month.

Form.io is a standardized, enterprise-wide, technology strategy that governs all form and data management requirements and is scalable, extensible, configurable, unopinionated, and fully embedded as a data governance platform.

Artifact is a strategy partner with Form.io and plays a key role in their ongoing marketing campaigns, sales process refinement, design language and brand development, asset creation, content writing, and social media development.

Osyte commissioned Artifact to get to the heart of their value propositions, update the messaging of the website to reflect those, and refresh the brand to give a strong impression to investors. Our work was a direct factor in helping them land $1.4M in additional funding at the end of 2023. View the before and after below.

WordOut is a 2023 startup founded by Joshua Lisec and Michael Guimarin. Joshua is the author of So Good They Call You A Fake, and is the world’s #1 Ghostwriter having authored over 80 books for entrepreneurs.

Michael is a B2B +B2C leader, investor, and engineer who has driven more than $50M ARR. Both are professional marketers who saw an AI-gap in marketing and decided to co-found WordOut, The Best Way to Get the Word Out.

The founders commissioned Artifact to move WordOut beyond a rough, MVP design into something that was intuitive, on brand, fast, and a delight to use.

Bolster your business vision with brand power that sticks in the minds of your audience so they keep coming back to you.

• Refreshed the existing logo & brand from a clean slate into strong, bold colors, and thick type weights to maximize brand change impact
• Created on-brand event and pricing collateral and corporate website so that the business comes to mind at every touch point with partners and clients

“Your stuff is gold first time every time. I like living in a world where we can lean into the boldest choices. It’s always more fun defending a dangerous decision than it is to be ignored for something safe.” —Jacob Leis, Pop Acta CEO

Get enterprise-level branding and product design for your enterprise SaaS.

AdaptiveMail is an internal email platform intended for enterprise organizations. Its proprietary targeting, list-building, and ranking system enable enterprises to automate email campaigns based on numerous employee demographics.

With a functional prototype, they needed to elevate the user experience to make it demo ready. In addition, they needed a brand that better represented their product and improved messaging on their website and pitch decks.

Designed a memorable, cheerful, logo that captures the business vision.

Kirby Bates Associates is a recruiting company that finds and places nurse and healthcare executive leaders into healthcare organizations as permanent employees or interim leadership teams. With over 30 years of experience, they have been firmly established in the industry, but started to fall behind the curve as the web matured.

They contacted Artifact after experiencing their lowest year of revenue performance. After working with Artifact, they regained all the lost ground in the first year and tripled revenue after three years.

Mobile app was design delivered in HTML, CSS, and JS so that the client’s sales team was able to demo the experience in a browser and test product validation before incurring development expenses

Created illustrations to drive outcomes data and product benefits to readers

Information within the messaging app was organized, in order, based on 1) what is most essential, 2) what is most pressing, and 3) what is most relevant