B2C.

Well into the 2nd year of The Flyover and recently launching The Texas Flyover, The Flyover organization approached me to build with their next expansion email newsletter brand—Florida.

Approaching the 1 year anniversary of The Flyover and it’s success, The Flyover organization approached Artifact to help with the expansion into a Texas-branded newsletter.

Sutter Homes Co is a Net Zero, custom home builder in the Durango, CO and 4 Corners area that specializes in building high-end, energy-efficient homes.

They commissioned a new logo and brand to better reflect their building science expertise and the quality of their product and service. In addition, they needed a website that could accommodate significant amounts of data around residential development communities, properties within each community, and the ability to manage changing content.

Artifact was commissioned to:

• Design a standout brand and identity fitting for a collegiate sports audience
• Provide a brand style guide for stakeholders and marketers to adhere to, and
• Build the HTML email newsletter with high deliverability

Guidance we were given was to use bright colors without fully committing to the Neubrutalism style that’s recently grown in popularity.

Artifact was commissioned to design a visual identity and brand around their name, build a number of marketing assets, and most importantly the HTML template for their daily newsletter, which must meet high deliverability standards across numerous email platforms and interfaces.

What do you do when the stakeholder asks that you design a bright, cartoon styled logo with rocks, a cascading waterfall, and evergreen trees? You do just that.

Of all the embedded course platforms we looked at, none could deliver the settings and configurations of courses that various states require for insurance continuing education. Our solution was to build a custom online course website in WordPress.

Read the full Technical Requirements Document.

Build a brand that your audience will love and landing page offers that convert.

Nucamp Coding Bootcamp came in as a disruptor into the Coding Bootcamp space in 2016-2017 by delivering instructor-led coding bootcamps, at scale, with classroom sizes limited to 15 students. This was achieved through automation software that matched instructors with students.

In 2020, they experienced significant growth and needed a rebrand and optimizations across all parts of the funnel, including website, landing pages, email nurturing campaigns, ads, social media, affiliate marketing programs, and lead magnets.

Having been stuck on Drupal for years with few technical resource options to support them, we were able to keep their website updated in the interim while we rebuilt the website in WordPress.

By switching to WordPress, Vaulted estimated they cut their content and website maintenance costs by over 75%.

Visualize your passion project’s so you can crowd fund it and make your dream a reality.

Dreamstate Tabletop Megagame is an ongoing passion project based on two premises:

• How do you design a tabletop roleplaying game that doesn’t require pen and paper?
• Appropriate for kids, but fun for adults

The no-pen-and-paper design restriction has brought about a number of innovations that aren’t present in tabletop RPGs or board games.

Most assets are hand-drawn illustrations, vector illustrations, and thousands of lines of CSS to create a board game experience of an RPG, online.

Created a unique, custom-built WordPress theme for the client (no templates) that is content-centric showcasing rich visuals and clean typography for maximum user-engagement on the pages.

Integrated photography with the category engine in WordPress to create eye-popping category selectors to engage users.

Deployed unobtrusive, responsive, sticky ad containers to retain ads on screen for longer periods of time.

Implemented custom fields to allow the client to manage content changes within custom layouts

When you build a collection of over 300 board games, what do you do? You start a board game playing event.

Consol is a web-based productivity and chat SaaS app for personal and team projects. It was designed with the purpose of enabling users to see as much data as possible, see different content types placed together in context, and provide a customizable organization system driven by a hierarchy of tags.

Its foundational design philosophy is based on data density, specifically information scent—the data you can see leaves a “scent” you can follow.  When implemented, user engagement and the speed of information retrieval increases.

Kirby Bates Associates is a recruiting company that finds and places nurse and healthcare executive leaders into healthcare organizations as permanent employees or interim leadership teams. With over 30 years of experience, they have been firmly established in the industry, but started to fall behind the curve as the web matured.

They contacted Artifact after experiencing their lowest year of revenue performance. After working with Artifact, they regained all the lost ground in the first year and tripled revenue after three years.